Contents

A. Purpose

This policy defines the permitted uses, as well as restrictions on the uses, of the University of California name and seals and the UCI names, seal and trademarks and clarifies authority for permissions and licenses required in connection with authorized use.

B. Definitions and Certain Restrictions

C. Responsibilities and Authority

1. The Vice Chancellor-Planning & Budget is responsible for coordinating UC Irvine's trademark and licensing program and is authorized to:
   • Monitor and enforce the proper use of the Campus Names, the Unofficial UC Seal, the UCI Seal, and the Trademarks;
   • Permit commercial and non-commercial uses of the Campus Names, the UCI Seal, and the Trademarks, and the non-commercial use of the Unofficial UC Seal;
   • Negotiate, execute, administer, and monitor licenses for commercial use of the Campus Names, the UCI Seal, and the Trademarks;
   • Permit the manufacture, distribution and sale of Merchandise, on or off campus;
   • Monitor sales of Merchandise on and off campus;
   • Collect and manage royalty income and administer related expenses for all licensed commercial uses;
   • Register the Trademarks; and
   • Resolve disputes relating to use of the Campus Names, the Unofficial UC Seal, the UCI Seal, and/or the Trademarks.

   These authorities may be redelegated to the Director-Campus Assets (see IDA 545).

2. The Associate Chancellor-Strategic Communications & Public Affairs is authorized to:
   • Approve proposed uses of the University’s Name, the Campus Names, or any other campus identifier in advertisements, in motion pictures or television broadcasts and other promotional contexts, and in connection with permits issued for filming that identifies the campus; and
   • In consultation with the Vice Chancellor-Planning & Budget or Director-Campus Assets, permit the use of the Campus Names, the Unofficial UC Seal, the UCI Seal, the Trademarks or any other campus identifier (e.g., archival material, photographs, images) for public relations purposes that are in the best interests of the University.
3. Trademark and Licensing Committee comprising representatives from Planning & Budget, Strategic Communications & Public Affairs, Intercollegiate Athletics, Student Affairs, and others as necessary, assembled by the Director-Campus Assets, advises on trademark and licensing issues. The committee will review the policy annually and recommend any revisions to the Vice Chancellor-Planning & Budget.
4. The UCI bookstore may sell Merchandise on campus. All other campus departments or business units must obtain written permission from the Vice Chancellor-Planning & Budget or Director-Campus Assets prior to selling Merchandise on or off campus.
5. Any employee involved in contracting with a commercial entity is responsible for ensuring that the corporate funding agency or supplier of goods and services is advised of State of California Education Code Section 92000 and its restrictions on the use of the University’s Name, the Campus Names and the Trademarks contained in this policy. A request may be approved by a contracting officer only if the use of the University or Campus Name is a true and accurate statement of fact and not contrary to the interests of the University and the campus.
6. Deans, directors and administrative officers are responsible for bringing any suspected unauthorized use of the University’s Name, the Official UC Seal, the Unofficial UC Seal, the UCI Seal, the Campus Names or the Trademarks, or uses otherwise contrary to this policy, to the attention of those responsible for authorizing use.
7. The Executive Vice President – Business Operations, Office of the President, is authorized to permit use of the Unofficial UC Seal for any official Universitywide application or whenever such use concerns more than one campus, and to approve requests to manufacture and/or distribute commercial products bearing the University’s Name and/or the Unofficial UC Seal (as distinguished from the Campus Names, the Trademarks or the UCI Seal).

D. Policy

1. Individual Use by Campus Employees
   1. Employees may use the University’s Name and the Campus Names in making true and accurate statements of their relationship with, or employment by, the University of California in the course of application for other employment, or stating the employee’s experience or qualifications for any academic, governmental, business or professional credit or enrollment.
   2. Employees may not use the University’s Name, or the Campus Names, or their affiliation with the University in any manner which suggests or implies University support or endorsement of any movement, activity or program. In circumstances where University endorsement or support may be construed from an individual’s use, a disclaimer is required.
2. Non-Commercial Use by Organizations and Groups
   1. Non-commercial use of the Campus Names by registered student groups and affiliated organizations and by recognized alumni organizations and support groups is permitted (e.g., to identify an affiliation with UCI on posters or flyers), in accordance with other University and campus policies. However, use of a Campus Name on Merchandise requires prior authorization in writing.
   2. Prior authorization in writing is required for any use of the Unofficial UC Seal, the UCI Seal, and the Trademarks by non-commercial organizations and groups for non-commercial purposes.
   3. A campus organization may state that its membership comprises University students, faculty or staff, but it may not indicate or imply that it is acting on behalf of the University.
   4. Events and activities presented by campus organizations must not be advertised or promoted in any way that suggests the function is sponsored or endorsed by the University unless prior approval has been obtained from the office responsible for coordinating the organization’s relationship with the University. Permission may be withdrawn at any time if it is determined that further usage is not in the best interests of the University or does not comply with the original intent of the approved permission.
   5. Use of the University’s Name and the Campus Names by non-affiliated organizations and groups is prohibited.
3. Use in Advertising

   Advertising that displays or lists the University as a user of any product or service or as the source of research information on which a commercial product, program or publication is based is prohibited. This prohibition extends to advertising using the University’s Name, the Campus Names, the Unofficial UC Seal, the UCI Seal, the Trademarks or any picture, landmark, building or other campus identifier. Approval will only be granted for institutional or goodwill advertising clearly regarded as being in the best interests of the University.

4. Commercial Use
   1. All commercial use of the Campus Names, the UCI Seal, and the Trademarks, including the manufacture and/or distribution of all Merchandise, is permitted only by license or authorization. All Merchandise must be distributed through the UCI bookstore or by authorized licensees.
   2. Manufacture and distribution of all commercial products bearing the University’s Name and/or the Unofficial UC Seal is governed by the Office of the President and cannot be authorized by the UCI campus.
   3. Commercial vendors and distributors must receive their Merchandise from a licensed manufacturer.
   4. On-campus sales of Merchandise are the exclusive right of the UCI bookstore.
   5. Campus departments and business units may not conduct sales of Merchandise, either directly or through a third party except under certain conditions (e.g., sales of department T-shirts) and with prior written permission of the Vice Chancellor-Planning & Budget or Director-Campus Assets.
   6. University-controlled funds may be used to purchase Merchandise only from the UCI bookstore or licensed manufacturers, vendors or distributors.
5. Unauthorized Use

   Any suspected unauthorized use of the University’s Name, the Official UC Seal, the Unofficial UC Seal, the UCI Seal, the Campus Names or the Trademarks, or uses otherwise contrary to this policy should be reported to the Director-Campus Assets or Vice Chancellor-Planning & Budget. The name University of California is the property of the State of California under the Education Code, Section 92000 and unauthorized use for commercial or non-commercial purposes is a violation of Section 92000 and considered a misdemeanor under State law.